The European Council of Ministers just adopted CAP reform with the intent to “increase the competitiveness of the EU’s wine producers, strengthen the reputation of EU quality wine as the best in the world, recover old markets and win [new] ones in the EU and worldwide”. (see Commission website)
The photo to the left is me and some graduate school friends enjoying a bit of EU quality wine after a grand opening of our palazzo. I post this to make a comment on the EU’s newest stab at CAP reform. While I wholeheartedly applaud CAP reform I’m not so sure that the intentions of this move would have not been accomplished on their own. Seriously. This picture (taken before this reform took full effect) indicates:
- Increased Competitiveness - EU quality wine pictured in its cheapest form
- Strengthened Reputation - doesn’t it look like we’re having a good time?
- Recovering Old Markets - wine pictured came from a party in the cloister of a 500 plus year old church
- Winning New Markets - The picture is the result of Frecobaldi being marketed to Americans (the wine here was a gift from il Marchese Frescobaldi himself)
My point: none really. I wanted to share this joyous photo.