Make it easy for people to talk about you. Steve doesn’t have a blog. He doesn’t tweet and you can’t friend him on Facebook. That’s okay. The tribe loves to talk, and the iPad gave them something to talk about.
Many Americans were more eagerly anticipating Steve Job’s address in San Francisco on Wednesday morning than the president’s that night because they have far more confidence in Apple than Washington to produce concrete change.
In case you haven’t logged in to the iTunes Store in a few days, here’s the playlist for the free Christmas album that Apple is giving away. Weezer rocks out at the end.